Kendall Gill revealed how even $10,000 in Nike shopping credit was difficult to spend.

New Orleans Pelicans guard Jordan Poole’s off-court business centers on Nike and Dockers deals, a closet resale line, and a growing interest in AI.

The 2026-27 NBA season opens October 20 with the Boston Celtics, Detroit Pistons, Philadelphia 76ers, New York Knicks, ...

Cade Cunningham rocked a pair of Caitlin Clark's signature Nike shoes in the Pistons' season-opening win over the Celtics.

Paul George appeared to find his rhythm playing alongside Jayson Tatum, hinting at the potential of their partnership in ...

So, who are the very richest players in the history of the NBA? Basketball is more than a sport; it is a lifestyle. As basketball has become popularized worldwide, the importance of the NBA has only ...

Nike has released a new on-court apparel collection for the NBA called the "End of Ordinary" collection. Items from the collection, including T-shirts, shorts, and hoodies, are available for fans to ...

The new-look Philadelphia 76ers took down the defending champion New York Knicks as LeBron James and Jaylen Brown made their ...

The Knicks got their first look at Philadelphia’s rebuilt roster on Tuesday, and they’ll get another one soon.

Jaylen Brown, who has used his platform to speak on issues well beyond basketball, is preparing to switch teams for political ...

Jayson Tatum called himself "Baby PG" long before he became teammates with Paul George.

We've compiled a comprehensive list of every uniform and logo change, as well as every new court design and jersey patch ...