The assumption that adding more monetisation partners will automatically create more revenue has been difficult to shake. Yet ...
In this edition of the Buy-Side View, Chalmers discusses the importance of transparency in CTV, the need for strategic rigour ...
In this week’s Week in Review: rumours emerge of C4/UKTV merger, NBCU brings AI agents to the Upfronts, and WARC releases new ad market data. Top Stories. UK Broadcasters Report ...
In this week’s Week in Charts, Havas targets 10 acquisitions this year, marketers look to YouTube for upper-funnel objectives ...
In recent years, adding shoppable functionality has been a big focus for the video platform, making it easier for viewers to browse and buy products directly through YouTube’s interface. Earlier this ...
The men’s World Cup was one of the first big sports tournaments where publishers and broadcasters airing the event were ...
This week the public service broadcaster (PSB) announced its next step in digital programming, and its first foray into the ...
Per the previous Bellwether report, Q2 was marked by softening media budgets, with video becoming the only media category ...
Ultimately, the future of AV is not humans versus machines, but humans with machines. The strongest teams will combine ...
The growth of agentic AI in advertising has led to a massive increase in requests for access to data, says Shantan Kethireddy ...
In French agency group Publicis’ Q3 earnings last year, CEO Arthur Sadoun claimed that his company’s investments in AI were helping it win business without competing in a traditional pitch process.
WPP’s plans to cut an additional 1,000 jobs by the end of this year have raised further concerns about the impact of AI on the agency model. The holding company has already cut around 11,000 jobs ...
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