Can award shows and reality TV sustain CTV premium ad rates beyond cricket? Here is what advertisers and streaming platforms ...
Cross-border creators are helping Indian influencers build NRI and global diaspora audiences. Here is what brands and ...
Programmatic guaranteed is back. Here is why premium publishers are pushing fixed deals again and what it means for ...
Festive season attribution is marketing’s toughest puzzle. Here is what Indian brands learned while tracking omnichannel ROI ...
Explore how CTV and retail media are converging to connect streaming ads with shopping, improve measurement and drive ...
Explore key insights from the 6th Programmatic Asia Symposium – Delhi 2026, where industry leaders discussed AI-led ...
An AI-assisted ad can go viral, but does it work? See what System1, Kantar, IAB and NYU data reveal about how audiences ...
Outcome-based buying is reshaping ad budgets and agency fees. See how India’s advertisers are shifting from impressions to ...
In-app bidding is quietly overtaking web programmatic in India. See how mobile-first audiences and privacy shifts are ...
For most of its history, India’s influencer economy told a fairly predictable story. It was a Mumbai and Delhi phenomenon first, a Bangalore and Hyderabad phenomenon second, built around a small, ...
Why India’s AI ad tools still rely on human annotators, and what the data labelling bottleneck means for brands, agencies and ...
There is a particular kind of number that industry watchers love to argue about, and ₹6,000 crore is fast becoming one of them. That is the figure the Pitch Madison Advertising Report (PMAR) 2026 has ...
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