Starting at midnight Eastern time on Saturday, Facebook's more than 200 million users will be able to personalize the URLs for their profiles, the company announced Tuesday. By rolling out so-called ...

Because www.wm.edu/offices/communityvalues/sarp/studenthandbook/ won't fit on a postcard. Good information architecture does not necessarily translate to simple URLs ...

A vanity URL is a Web address that contains the name of a user or product. On Facebook, for example, John Smith's vanity URL could be facebook.com/johnsmith. Your ...

Here's the newest reason for companies in social media not to make money: because their competitors don't, so they shouldn't either. In my view, they should all charge, but I get Facebook's point, to ...

I told myself that I wasn't going to do it. I wasn't going to stay up past midnight to try to grab a vanity URL on Facebook. After all, I have a 2-year-old who would certainly be waking me up bright ...

The ability of Google to reclaim any custom name precedes this clause, and it makes sense for the Google+ Team to highlight that power at the outset of the custom URL project. But offering a free hit ...

A recent study by audio ad agency Oxford Road suggests that vanity URLs, which are commonly used in audio advertising to track ad effectiveness, may not be delivering reliable results. Instead, the ...