Ginni Saraswati is the founder and CEO of Ginni Media, cofounder of The Podcast Accelerator and host of The Ginni Show. Promoting and scaling are all part of beginning a successful business venture.

Podcasts are still hugely popular, with the number of listeners annually now close to 600 million. There are many reasons for this. Podcasts are a convenient and fun way to consume content, plus you ...

The idea that “Content is King” is not new. However, it especially gets highlighted when talking about Podcasts, because here, you can not hide mediocre content with great editing and videography.

Opinions expressed by Entrepreneur contributors are their own. These days, everyone seems to have a podcast. In fact, some people have more than one podcast! But then there are others who haven’t ever ...

With a digital video camera and Apple’s iMovie HD, anyone with the inclination and the creativity can become a movie producer. But making the movies is only half the battle—you also have to find an ...

Ginni Saraswati is the founder and CEO of Ginni Media, Co-Founder of The Podcast Accelerator, and an award-winning journalist. I discovered the power of podcasting somewhat by accident. After 10 years ...

A microphone, a pair of headphones, and that's it to start a podcast? No, apparently, to record a good podcast, you need a little bit more than that. In this article, you will find out which apps will ...

Whether it’s potential customers or future employees, people look at more than just your website to see if they want to work with your company. They’ll do an online search, check out your social media ...

Podcasts aren't only for B2C companies. In 2023, they will become a top channel for B2B content. Almost half of B2B decision-makers say they use podcasts to get business-related content that ...

Reader Evan Marcus is interested in getting into the podcast business. He writes: I’m going to start a podcast and have a question. I notice that some podcasts have chapters and others don’t. I’d like ...